Fabrication Producer  //  Tradeshow Execution  //  Metro Detroit, MI

Experience that builds. Strategy that delivers.

I turn chaotic, under-managed tradeshows and pipelines into organized, on-time, revenue-producing execution, coordinated end to end by a fabrication producer who's spent 25 years organizing builds and activations.

I own the result.
01What I Do
S-01◆ Flagship

Tradeshow & Event Execution

Level up a 10×10 or 20×20 into a presence that punches above its size, with me coordinating the moving parts so you never lose control of the process.

  • Budgeting & show strategy
  • Pre-event & ABM outreach
  • Kit prep & logistics
  • Install, dismantle & dispo
S-02

Sales & Marketing Alignment

Simple, executable plans that turn a stalled pipeline into a moving one, built for manufacturers, not agencies.

  • Account-based marketing
  • Pipeline turnarounds
  • Sales & marketing alignment
  • Outreach you can actually run
S-03

Modular & Kit Builds

Project management, design, and estimating for modular and kit builds, from a fabrication producer who runs the show on site.

  • PM & on-time delivery
  • Design & estimating (SketchUp/CAD)
  • Safety & production thinking
  • Hands off the tools
02Manufacturer Representation

Selling into a market where you don't have feet on the ground? I become your US sales and marketing arm, representing your line, finding the buyers, and driving the revenue, so you grow here without standing up a whole team.

I'm your team on the ground.

Built for manufacturers entering or expanding in the US, foreign or domestic. Commission-based and built to recur: I'm paid on the sales I bring in, so your growth and mine point the same direction.

R-01

US Market Entry & Positioning

Land your product here with the right message, pricing, and target accounts, informed by 25 years on the floor.

R-02

Sales & ABM Engine

I drive the outreach and account-based marketing that attracts real buyers and fills your pipeline.

R-03

Commission-Based Partnership

Aligned incentives. I earn on the sales I bring in, so growing your revenue is how I grow mine.

03For Agencies & Producers

Already own the client relationship? I'm the expert extra set of hands that makes your show flawless, a fabrication producer, PM, and install lead who augments your team and never competes for your account.

I make your show flawless.

Plug me in for a single show or a recurring, modular role across your calendar. I show up prepared, I speak the floor's language, and I make you look good to your client. That's the whole job.

A-01

Overflow Production & PM

Extra capacity when your calendar stacks up: budgets, work-backs, vendor and schedule coordination.

A-02

On-Site Install & Dismantle Lead

A seasoned floor hand to run I&D, manage labor, and keep the build safe and on time.

A-03

Estimating & Kit Coordination

Modular/kit estimating and prep from someone who's built them. Accurate numbers, no surprises.

04How I Work
Phase 01

Plan It

Budget. Logistics. Outreach that fills the booth. We start with the end in mind and work backward to a plan.

Phase 02

Build It

Design. Estimate. Manage. Hands off the tools, but the eye and the standards of someone who's swung the hammer.

Phase 03

Own the Result

Bigger impact. Stronger pipeline. Real ROI. I close the loop so the next show is better than the last.

Ask me about "Split the Delta."

A savings-share approach that lets cost-conscious exhibitors say yes without finding new budget. We find the savings together and share the upside. Built for the prospect who knows they need help but is watching every dollar.

05From the Shop Bench to the Show Floor
25+ Years Building  //  Fabrication Producer · Builder · PM · Estimator · Seller

I've swung the hammer. Run the crew. Estimated the job. Carried the sales number. Now I help you own the result.

I started toward architecture while swinging a hammer, became a union commercial carpenter and millworker, and spent years as a tradeshow carpenter, still my favorite work. Along the way I ran a job shop as general manager, moved and modernized a manufacturing plant, estimated and managed trade-event builds, and led sales and project management for a manufacturer.

The thread through all of it: I organize chaos. I take under-managed events and pipelines and make them safe, on time, and built to produce revenue. I begin with the end in mind, I work with my hands and my head, and I don't hand back a blank page.

Matt Dryke
Matt Dryke · Fabrication Producer & Principal Consultant
06Who I Help
Manufacturers who exhibit at tradeshows Manufacturers entering the US market VP / Director of Sales or Marketing Events & Marketing Managers Engineering & Design Managers Firms with weak sales output Teams facing a modular or kit build
25+
Years Building
4
Ways I Help You Win
1:1
Principal-Led, No Handoffs
100%
I Own the Result

Let's organize the chaos.

Tell me about your next show, your pipeline, or your build. A few quick questions and I'll come to our first call already understanding your situation. First conversation's on me.